5 Reasons Experiences Make Better Gifts
Looking to up your holiday game? Look to science. A new study done at Cornell University called Waiting for Merlot: Anticipatory Consumption of Experiential and Material Purchases gives us a few insights into how to make the most of our hard earned money when we give to friends and family. “Experiential purchases (money spent on doing), ie. Kayak Tours tend to provide more enduring happiness than material purchases (money spent on having).” “Consumers derive value from anticipation, and that value tends to be greater for experiential than for material purchases.” So…that cave kayak tour gift  you give to someone during the holiday season will have them in anticipation until summer. Sounds like a winner. Science says your bond will benefit, too. Want to make sure your relationship still feels new and exciting? Keep doing new and exciting things with your…